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Un-Marketing
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| Jul 12, 2005 5:39 pm |
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re: Un-Marketing with Business Cards |
Jennifer Lavender
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What seems to be one of the most obvious to me was one a former tax accountant of mine used. Every year, after we got our tax returns completed, the folder with all our copies would also include about 5 business cards. On the back was a place for you to write your name and phone number. Included in the "thank you for your business" letter that he also included was a paragraph stating that at the end of the season he would draw a random card that had been brought back by a new client and the person whose name was on the back would get $500. Just tell your friends, coworkers, associates, or whoever you gave the business card to, to take it to him when they had their taxes prepared. This way his current clients, the people most likely to give him a good referral anyway, had an incentive to actually give people the card and not just say "let me see if I can get my tax guy's number for you." The friends we referred actually went to see him too because we told them that if our name was drawn we would split the money with them. We never won, and then we moved out of state and found someone local to do our taxes instead of continuing to use him, but I would still refer him to anyone in that area that asked about a good tax guy, reward or not.
Even without doing a drawing, a simple 10% off or free consultation note on the business card will get someone's attention and give them a reason to call you. I definitely believe in referral fees as well and encourage people to write a name and phone number on the back so that when someone redeems that 10% off or free consultation I can send a nice thank you note with a gift certificate or coupon or something to the person who referred them. I'm not giving out cash, just a discount on my service to make sure that people who use me once are going to come back and use me again.
Private Reply to Jennifer Lavender (new win) |
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