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Un-Marketing
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| Aug 03, 2005 12:54 pm |
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re: re: Advertising is dead, but PR is alive. |
Jaime Buckley
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Karri, I wonder if that's why I had such a large jump in my web site numbers? My comic book site put a wall between me and the reader...shielded me from any personal exposure, by living specifically through my characters.
However, when I changed a few of my pages, and included a photo of myself with my son (as an infant), as well as telling them some personal information about myself, I got an increase of 15,000+ people for that month---and it hasn't stopped. In fact, I get emails and compliments on how "personal" I get with my readers, responding to them, exchanging comments on the message boards, etc.
I think there is something powerful about this "relationship marketing". It's a made a HUGE difference in the reults of my site and sales.
Jaime Buckley
Creator of WANTED:HERO
http://wantedhero.comPrivate Reply to Jaime Buckley (new win) |
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