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Un-Marketing
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| Aug 30, 2005 4:11 am |
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Stuff I learned in a marketing seminar this weekend |
Denise Michaels
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Hello Fellow Un-Marketers:
This past weekend I attended the "Internet Buzz Marketing" seminar in San Diego. Good and bad things about it. I didn't completely get what I went there to get - however going with the universal belief that everything is in divine order I DID get a lot of great stuff.
Internet Marketing Speakers included:
Stephen Pierce
Marlon Sanders
... and others
My favorite speaker was a guy named Randall Blaum who is positively a master of PR and getting your buzz on. He has promoted Madonna and a who's-who list of "A-List" Hollywood celebrities. He's also a very nice guy (I met him a couple months ago) and I just plain like him as a person, too.
But I'll tell you about something that I did get out of the seminar that I thought was very positive - be outrageous and be controversial. Don't be afraid to be "out there" and grab attention.
Heard it over and over from different speakers in different ways - don't be afraid to create a stir and get people talking about your business and what you do. If you try really hard to be polite and perfectly nice and don't ruffle any feathers - no one will notice you and your business.
One suggestion out of many: if you have a point of view on a topic - start a blog that looks like it's written by someone else. In this blog the articles have a view point 180 degrees different from yours. Have posts that say you are full of beans and provide a link to your site.
Get seen anywhere and everywhere. One of the examples was www.GoldenPalace.com
Debunk a commonly held belief about something.
Take a survey and make prediction on the future of your industry based on your survey.
Lots, lots more - this is just a snippet.
All the best,
Denise Michaels
Author, "Testosterone-Free Marketing"
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