Jeff,
Keep in mind that most people do not read entire articles. They simply skim the headlines. It is when the headline is powerful that the remainder of the article is most often read. See if you can make your headline a little more powerful. Sometimes it helps to follow what I call the "SVOTDP rule" - Subject-Verb-Object-Time-Date-Place. There is help online to assist you in doing that. It is called a "headline analyzer." You can use it free simply by downloading and installing the Free Traffic Toolbar.
Also, what service are you using to get your press release out to the public? Are you using PRWeb, GetLocalNews.com or some other service? You do have a lot of online options in that regard. How are you proceeding to give your message widespread exposure?
Lamar Morgan
CDMM
Creating a buzz for business
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