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does this press release work?

Sep 14, 2005 1:51 pm

re: re: re: does this press release work?

Jill Hurst-Wahl

Jeff,

If a portion of the sales go the the organization, that's fine. But WHY should people come and SEE your work? You need to get them in the door first.

Perhaps the answer is in why your work is special?

Lamar makes a good point. The headline and lead (first) paragraph are the most important. Technically, everything after that is fluff. So have a strong title and a very good opening paragraph with the major details.

Jill

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