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Un-Marketing
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| Sep 28, 2005 3:56 pm |
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VIP Card Idea |
Paul Strauss
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I've tried this early on to drive membership for my entrepreneur's and investor's association. What I found was that you have to be careful, because people do not like to feel like they are in the "spotlight".
A recent article I read about "Church Marketing" (A trend towards churches using business tactics to spread the good word is a great opportunity for consultants, and service providers, by the way) said that the trend towards so-called MEGA-Churches-- 2,000 members on average per service -- has been due in large part precisely because people do not want to feel special, or get noticed. They like the comfort of anonymity when they're first looking.
So, I suppose it depends on the purpose, but for organizations such as mine, it was been a bit of a delicate road. We are in the process of creatinga VIP Member and/or "Insiders" page on the web. That's a nice fit for this tactic.
Paul Strauss
President, WCRT Chicago
www.wcrt.orgPrivate Reply to Paul Strauss (new win) |
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