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Un-Marketing
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| Oct 21, 2005 1:29 pm |
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re: e-zine revenue |
lisa micklin
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>...I was planning to target market w/ the ezine. The ad revenue was just to offset the cost of the list...
This brings up a few questions for me:
1) Are you looking at publishing an ezine (a content based opt-in newsletter designed to build relationships with your subscribers) or, an email marketing campaign (promotional email(s) to anonymous folks who you may or may not have had any prior contact with and who you may or may not continue to stay in touch with)?
I'm not suggesting that email marketing campaigns cannot be run in an ezine format, I just want to point out some of the general differences between the two types of bulk mailings.
2) Where did your list come from? Is this a purchased list?
3) If purchased do you know how the addresses were collected and if the subscribers were advised that they would be receiving emails from you?
Purchased lists, from what I've seen, unless highly targeted tend to cost more than they return. Opt-in ezine subscriptions can cost nothing to create, and tend to have a greater return if you publish an ezine of quality and substance.
Just some thoughts to ponder....
lisa
~~~~~~~~~~~~~
How to Start Your Ezine:
http://StartYourEzine.com
Ezine Hosting in a Spam-Free Environment:
http://EZezine.com
~~~~~~~~~~~~~Private Reply to lisa micklin (new win) |
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