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How to conduct an email marketing campaign?

Oct 26, 2005 4:36 pm

re: re: How to conduct an email marketing campaign?

Linda Bohrnerud

I fully agree with the opt-in part, as well as finding out which words are currently on the "spam" lists of the various softwares and services.

But, I disagree with the opt-out part. Spammers have been using "opt-out" links for years to verify that the spam actually arrived at an address and was read. Spamcop.net has been telling people (as have I) never click an opt-out or unsubscribe link from someone you don't know. It is one of the things that would make me think you were a spammer.

If, on the other hand, if you put a message that says that if I don't respond, I will never hear from you again, then I will add points to my personal credibility score for you.

Private Reply to Linda Bohrnerud (new win)

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