Kurt,

While I am all in favor of permission marketing, the methodology limits you. It prevents you from going after the target market you know you want. Instead, it requires that they not only "discover you" but willingly "approach" you. If they do not come to you first, you can forget about having them...if you rely on permission marketing alone.

While I think you are on the right track using a direct-mail campaign, I encourage you to take a look at FreeCRM. It may be able to assist you in your email marketing pursuits. And, it's free!

Lamar Morgan
CDMM
Offerring a FREE Power Networking PDF

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