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Un-Marketing
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| Dec 24, 2005 6:40 am |
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re: re: re: re: re: re: Seth Godin....."Just about everything you think you know about websites |
Joni Garcia
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Kari, I am a marketing consultant specializing in websites and I swear by the "Don't Make Me Think" philosophy. Thanks for bringing it up. I highly recommend the book to anyone designing/building a website. In fact, it's probably the only book you need and it's an easy read. But if that's not enough, here's more good info:
Seven Thoughts to Arm Yourself With in 2006
http://www.clickz.com/experts/crm/traffic/article.php/3573016
As for Seth Godin, yes, I like his stuff, but I have a hard time getting past the fact that he takes other people's original ideas and markets them as his own without giving credit to the people whose shoulders he stands on. For example, his book "Unleashing the Ideavirus" was totally based on memetics, and he gave no credit to Richard Brodie, Susan Blackmore, or Richard Dawkins:
Virus of the Mind:: The New Science of the Meme
Richard Brodie
http://www.amazon.com/gp/product/0963600125/ref=pd_sxp_elt_l1/104-1005968-3745547?n=283155
The Meme Machine
by Susan Blackmore
http://www.amazon.com/gp/product/019286212X/ref=ase_principiacyberneA/104-1005968-3745547?s=books&v=glance&n=283155&tagActionCode=principiacyberneA
The Selfish Gene
by Richard Dawkins
http://www.amazon.com/gp/product/0192860925/ref=pd_sxp_elt_l1/104-1005968-3745547?n=283155
Or this:
Principia Cybernetica
http://pespmc1.vub.ac.be/MEMES.html
Private Reply to Joni Garcia (new win) |
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