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Un-Marketing
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| Mar 13, 2006 6:02 pm |
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re: re: re: Un-Marketing & Business Mixers |
Angelo Cerase
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Well, door prizes, refreshments, etc, are nice, but they are just gravy, not the meat.
For example, at the Ryze Toronto mixers (I haven't been to one in a while so things may have changed) you are given a coupon for a free drink and there are various types of finger food available. As nice as these bonuses are, they are not the reason I have attended these mixers. The main reason why I attend is to meet new people and gain new contacts. Food, drinks, door prizes are great, they improve the general atmostphere of the mixer, but they are just gravy.
Keep whatever refreshments you currently offer, but focus your attention on why people come to your mixers and what would it take for them to (1) come back to the next mixer and (2) tell their friends/contacts about the mixer and encourage them to come. Don't worry too much about making it easy or finding other ways for current members to tell new members - what I've seen is that if something it worth coming to, people will find a way and make the effort to tell other people. People will use their voice or email or whatever if they feel that what they are recommending is worth it. Concentrate on what is important to visitors and improve that.
AngeloPrivate Reply to Angelo Cerase (new win) |
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