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Un-Marketing
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| Mar 17, 2006 6:04 am |
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re: What Could Un-Marketing Do for a Realtor |
| Larry Shudra
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I was in new home sales for 4 years and met many realtors-good and bad, successful and not.
One of the most interesting guys went door to door in his "Farm" area on weekends when folks were home or out in the yard or garage. He told me that he picked up listings and referrals that ended up in listings. He also represented a family in the purchase of a new construction home and then ended up getting that listing as well.
He told me that he took a stack of business cards and a small note pad and made a decision to cover a certain number of streets. It worked for him.
I think the Craig Proctor idea is worth looking into. The concept of the Free Recorded Information about the property or the Instant Fax of property info. I don't see any realtors doing that in NW Houston.
I am a big fan of Frank Rumbauskas Never Cold Call Again.
Let us know how things are going.
Larry in HoustonPrivate Reply to Larry Shudra (new win) |
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