Trasaca,

When you say the "staying power" of a printed newsletter is better than a printed newsletter is this your personal experience or a marketing statistic you have uncovered? I really never looked into the matter one way or the other. All I know is that an emailed newsletter is more cost-effective and saves trees.

Since an emailed newsletter is more cost-effective and better for the environment, why would a printed newsletter have more "staying power?" Do people regard printed newsletter with the same dedication they do printed newspapers? In other words, should a person who is taking the time to create a newsletter opt to send it out through snail mail as opposed to email to better impact his target market? Is the printed newsletter really worth the extra expense - especially if folks are not have to pay for the subscription?

Lamar Morgan
CDMM
Power Networking
http://www.squidoo.com/CDMM

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