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Un-Marketing
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| Mar 29, 2006 9:36 pm |
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re: re: re: What's Your Favorite Marketing Tool? |
Kurt Schweitzer
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Advantages of a printed newsletter over an electronic newsletter:
* Printed newsletters stacked up on the coffee table get read at odd moments. Even if electronic newsletters are saved, they rarely get read at a later date.
* Printed newsletters make good bathroom reading, but who brings their computer into the bathroom to read electronic newsletters?
* Printed newsletters can be passed along when packing things for shipping. The bits that make up electronic newsletters don't make good packing material.
* Printed newsletters offer "messies" an excuse for delaying their housecleaning chore - they get read again before being tossed. Electronic newsletters don't capture the eye in the same way.
While I agree that electronic newsletters are far better for both the ecology and the sender's budget, printed newsletters are far more likely to be read.
Kurt SchweitzerPrivate Reply to Kurt Schweitzer (new win) |
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