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What's Your Favorite Marketing Tool?Views: 254
Mar 29, 2006 9:36 pm re: re: re: What's Your Favorite Marketing Tool?

Kurt Schweitzer
Advantages of a printed newsletter over an electronic newsletter:

* Printed newsletters stacked up on the coffee table get read at odd moments. Even if electronic newsletters are saved, they rarely get read at a later date.

* Printed newsletters make good bathroom reading, but who brings their computer into the bathroom to read electronic newsletters?

* Printed newsletters can be passed along when packing things for shipping. The bits that make up electronic newsletters don't make good packing material.

* Printed newsletters offer "messies" an excuse for delaying their housecleaning chore - they get read again before being tossed. Electronic newsletters don't capture the eye in the same way.

While I agree that electronic newsletters are far better for both the ecology and the sender's budget, printed newsletters are far more likely to be read.

Kurt Schweitzer

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