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What's Your Favorite Marketing Tool?Views: 261
Apr 29, 2006 4:21 am re: What's Your Favorite Marketing Tool?

John Lundholm
Favorite marketing depends on whether we are talking about new customers or existing customers. For existing customers the best maketing is to give exceptional service, or otherwise go beyond what is expected. Depending on the the customer it maybe something as small as a small promotional product (not as a way of say "buy from me", but as a way to say "thank you for your business"), or for a large customer a substantial gift (logoed preferably).

For new customers my favorite marketing is word of mouth. By doing the above customers become fans and tell their friends.

John Lundholm

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