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Un-Marketing
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| Jul 16, 2006 4:11 pm |
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re: re: re: re: re: re: What Could Un-Marketing Do for a Realtor |
| Althea Garner
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Yes, Crystal, I do this as well but not only when I list a property. When I hold Open House for another Realtor (usually when my properties are sold) I also knock on doors on either side of the listed property and invite them over for a neighbor preview! On those days I provide snacks and refreshments (bottled water) so that there is one more reason for them to visit.
If it is a high end property (such as our own which hopefully will list next week, if all contractors are done), I will send out invitations to a cheese and wine event (food and beverages are served outside) at the listed property (I put a start and end time on it). This usually attracts the kind of people who would buy that home as high end homes tend to lean towards entertaining.
Once every second month, I do a 'Buyer Caravan" - I send invitations out to all my prospects in a given area and a given price range and we drive in convoy to all the newly listed homes in that range. I usually get five or six propects per session, and I hand out packages of cookies and bottled water (sponsored by a Title or Mortgage company) for the drive.
Every other month, I send out invitations to a sponsored garage sale in a selected tract. This one enables me to actually meet and talk to prospective listers so it's a great farming tool!
I love this thread because it is drawing out some great client generating ideas AND many of them can be used in other industries, too!
:)
ALTHEA GARNER ... (Star Real Estate)
www.altheagarner.com
Remember... I am NEVER too busy for your referrals!Private Reply to Althea Garner (new win) |
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