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Un-Marketing [This Network is not currently active and cannot accept new posts] | | Topics
What Could Un-Marketing Do for a RealtorViews: 235
Jul 18, 2006 3:45 pm re: re: FOLLOW UP
Althea Garner
But Crystal, you are missing the point of holding an Open house!

The purpose of holding a listing open is:

1) To give the seller the opportunity to have prospects view the home, and

2) To get appointments from viewers to show them other homes that ARE suitable to them. This part of the Open House will fill your next week with new buyers.

In my experience, prospects almost always view homes that are out of their range. By this I mean that if the house is listed for $1M, most viewers will be in the $750,000 - $850,000 range. When holding a home open, I ensure that I have a list of comparables in the area AND a list of available property in the lower price range (having a laptop with broadband access and a portable printer is very handy).

I also try to take another professional with me (maybe a newly licensed recruit) who can stay at the Open House while I show viewers other properties. Very often, waiting for an appointment date/time allows prospects to 'cool' - showing property immediately, enables me to start the relationship building process right away and if they don't see what they like, I have at least got a better idea by the time we part. This makes the next appointment that much easier and much more likely.

Burst bubble, hey? The property market HAS softened here in Orange County, and we DO have a lot of inventory BUT IMO, this has only served to bring property prices BACK to where they should have been. True... is IS a buyers market and buyers have a lot more negotiating power at this time (as much as $40,000 on list price), however in a strong market, we were selling to people who could afford high ticket homes - now we are able to sell to both high end buyers AND those who couldn't afford to buy before.

From a Realtors point of view, this so-called bubble (which I don't see as a bubble at all) is playing right into our hands by giving us MORE buyers, more inventory and more opportunities.

The market is and always will be what YOU make it.


ALTHEA GARNER ... (Star Real Estate)
Remember... I am NEVER too busy for your referrals!

Private Reply to Althea Garner (new win)

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