Nancy Houle TrainingBusinessPros.com
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I have to agree that a pdf file is less attractive to me. It just doesn't speak to me as a 38 year old woman.
In my experience, the online community is impatient. They want the information "now". A pdf file suggests a "waiting" time to access the information, which gives the user time to google or yahoo something else (usually your competitor).
I would agree with the previous post. Hosting the information for easy to use access is much more attractive to someone like me. You could always make the articles downloadable after that. Making it "interactive" is even better.
From the point of view of an "online" sponsor and/or advertiser, I'm interested in how many unique visitors you get on a specific page - and if that is high volume traffic - that's the placement I'd go for.
But the real value for me as a sponsor/advertiser is how many "opt-in suscribers" you have on your email list. If you have 10 thousand, that's very very attractive to someone targeting the same demographic. In a world of "zero tolerance for spam", people with permission based email lists are a very very attractive way to advertise.
As we say to all our clients "your email list is your most valuable asset".
Good luck with your new format!
Nancy Houle
www.trainingbusinesspros.com
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