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Un-Marketing [This Network is not currently active and cannot accept new posts] | | Topics
What Could Un-Marketing Do for a RealtorViews: 258
Aug 25, 2006 3:58 pm re: re: re: re: re: re: FOLLOW UP
Althea Garner
The success or otherwise of techniques vary from area to area. Let's face it, we're not all the same and therefore it stands to reason that not all techniques will work in a given area.

I know this:
I listed a property on August 10 - the first weekend I held the property Open:

Friday 10am - 1pm and 4pm - 6pm
Saturday 1pm - 4pm
Sunday 2pm - 6pm

In just two weeks, we had over 60 people through the listing - that's an unheard of 10 groups of people per day (most in our area see only 3 groups a day). Approximately 20 flyers are being taken from the 'box' every day.

Since then:

** 400 flyers were hand delivered to neighbors inviting them to a cheese and wine Open House (this took care of neighbors!)

** the home has appeared in the local newspaper as 'Featured Listing of the Week', with a very nice write-up.

** 1700 e-mails were sent to local agents, inviting them to bring buyers

** MyDailyFlyer (e-mail, with pictures and a Virtual Tour) was sent to 12,000 agents in the local area

** The listing will appear on the back page of a local Homes magazine next week. This is a free publication that is put out on a rack at the front of every supermarket in the area.

** This home is receiving between 80 - 90 hits a day on Realtor.com and appears in 4 other on-line home-seeker sites.

Thus far, I have not placed even ONE advertisement in a newspaper, nor have I sent out ONE notification via snail mail and we already have two very serious prospects who are waiting for qualifcation.

Bubble? Not in Orange County, CA! Sure, we have a lot of inventory, but as Realtors, we are not sales people... we are marketers and with effective marketing, houses WILL sell!

Happy house-hunting!




:)
ALTHEA GARNER (Star Real Estate)
Realtor
http://www.altheagarner.com

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