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51 Thoughts on NetworkingViews: 270
Sep 10, 2006 5:59 am re: 51 Thoughts on Networking

Gisela McKay
I'm always surprised when someone claims to have a list of networking tips and their first one isn't: Know exactly who your customer is.

If you know who your customer is then you will better know who, of the people you meet, a) is a customer, b) knows more of your customers, and c) is a good match for cross promotion/joint ventures.

You are going to meet a lot of people, some of them you can help immediately, some of them can help you immediately, others may work out later, but don't forget those people who market to the same people you do - and can help you extend your reach and cut marketing costs.

If you don't know who your customer is, you're just floundering.

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