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Un-Marketing
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| Sep 20, 2006 2:33 am |
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re: Do you use a signature file? |
Gisela McKay
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I have six or seven signature files at any given time.
I use them for email, but not here (or most other networking fora), unless it's on a very specific network, and I want to mention a specific thing. I can't keep switching messages, or people get confused.
Well, they get confused anyway, but I can usually fix it if I know what they do, and couch it in terms they understand. Why?
My business does websites, but not for clients. Mentioning my company only leads to requests for help with people's sites followed by a long, drawn out discussion about why we don't do client sites. (I have yet to figure out a polite way to word, "because I am a control freak, and clients always want to do stupid things against my advice, so I reworked my business model to eliminate them.")
The individual signatures are for specific projects, whereas, if people are curious about what I do, they can click through and see for themselves.
On top of that, none of the project "are me", and I kind of dislike being definied by one specific thing, even in passing. (If you meet me, you will notice that I always say, "I own..." or "my company does..." not "I am a...")
Clear as mud?
GiselaPrivate Reply to Gisela McKay (new win) |
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