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Are Podcasts Money Makers?

Oct 22, 2006 2:16 am

re: Are Podcasts Money Makers?

Kurt Schweitzer

Nancy,

I've heard podcasts that had commercials embedded in them. You had to listen to the commercial before content audio.

I've also been to pages festooned with ads to download podcasts.

I suppose there are also subscription based podcasts, where you pay a fee to access them.

These are the only business models I know that use podcasts to generate revenues. Sound familiar? These are the same business models used to generate revenues for nearly all information posted on the Web.

Podcasts (which, by the way, you don't need an iPod to access) are simply another information format. There isn't a business model that's unique to them.

Kurt Schweitzer

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