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Un-Marketing
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| Oct 29, 2006 7:06 am |
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Oct 2006 -- What Could Un-Marketing Do for a Realtor |
| CK Aspinwall
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This is awesome and everyone is making this thread very fruitful. It's a good little seminar.
I've heard of Craig Proctor. It's good to hear a recommendation about him.
I agree with the person who feels that door knocking might not be as effective as it may have been in the past. Check this out. I even sent post cards to FSBO's and got zero response. So, I am doing an internet strategy.
First, I bought a domain ~~ www.Realtor30240.com ~~ that I felt would resonate with people. I am a Realtor and our zip code is 30240. I chose this name for the following purposes:
[1] To make a small magnetic sign for the rear of my car, which will read: "Look for a dream home at www.Realtor30240.com"
[2] I will place a classified ad over the week-ends in the local paper, which will read: "#1 source to find a home on the internet is www.Realtor30240.com"
Note: the #1 will cause the ad to take first position in the Homes for Sale category. It will be the first ad seen by the reader and maybe the last, if they will go login.
[3] www.Realtor30240.com is in my email signatures and on my stationary and post cards.
[4] www.Realtor30240.com will appear in the local RE magazine - Areas Best Homes.
As you can see, I am intentionally building market recognition and a brand. Eventually, people will know that Ken Aspinwall is Realtor30240 and my broker loves it.
I am also using the Just Listed internet marketing service. Their tool is systematically powerful and was designed to automate most of the marketing tasks. This allows me to have a better reach and make many more contacts than usual. It's blowing me away because my first lead came in on my first day while I was still setting the tool up. The leads have been flowing pretty well, too, and I'm very pleased.
Gifts? I elected to use Just Listed in order to reach potential buyers. We offer them a free report with listings that match their criteria for a home. The system taps into our MLS and whenever a new property gets listed that fits the order, an update is automatically triggered and sent. This takes the manual work off of me and this is what gives me a lot of leverage.
I am nearing the end of my first year in RE. I have a great follow-up system. I also have a notebook system of my own design that keeps me on track and prioritized.
An experienced agent in the office has been co-listing his stuff with me. I am catching his overflow and there are beginning to be times when I collaborate with others for the same reason. Overflow is great.
It's awesome. I have a very strong sense of building a team that will be hard to match. Things have been coming together very nicely.
Because my broker likes my intensity and work ethic, she has paired me with an experienced agent and given us a nice office. We just set it up today and it looks great. Additionally, she is paying me to handle all of her feedback reports. She likes my internet skills and is looking at using me to train her agents to make effective use of our technology.
This is all like a dream come true. It appears that my lifetime skills have converged into a very enjoyable and rewarding career in real estate. I do love being a facilitator. Making things happen is positively a result of seeing myself as a success. The level of confidence in itself is like jet fuel.
Well, let's keep sharing ideas. We've seen some good ones.
Ken
www.Realtor30240.com
Yeah! Private Reply to CK Aspinwall (new win) |
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