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Un-Marketing
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| Nov 25, 2006 2:16 am |
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re: Marketing To Marketers...You Won't Make it Unless..... |
Kurt Schweitzer
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"Marketing IS A PEOPLE BUSINESS."
The number one marketing company is, arguably, Procter & Gamble.
The reason why they are so successful is that it's never about P&G, it's always about the customer. They have over 100 different brands (including the aforementioned Charmin), each tailored to a specific market.
What do you know about P&G? Do you know how many brands and products they offer? Do you know how many employees they have? Do you know anything about their corporate values? Do you even know what their logo looks like? (Their logo is a moon-and-stars design that has been considered satanic by some.)
Sure, you can find out a lot of these things by going to their website (if you can find it!) (it's at http://www.pg.com) but most consumers won't bother looking. Why? Because their marketing focuses on THE CUSTOMER.
So when you're developing your website, follow P&G's lead. Focus on the customer. You don't want your website saying "I'm this" or "I can do that" unless it's part of a sentence saying "Here's how I can help YOU." Focus on the customer's needs and wants. Put the customer first.
Kurt SchweitzerPrivate Reply to Kurt Schweitzer (new win) |
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