Ryze - Business Networking Get a Coderbuddy developer now

"I Highly Recommend Them" - Magnitude.io CEO; US timezone; affordable rates; Silicon Valley leadership
Get your software built!
Buy Ethereum and Bitcoin
Get started with Cryptocurrency investing
Home Invite Friends Networks Friends classifieds

Apply for Membership

About Ryze

Un-Marketing [This Network is not currently active and cannot accept new posts] | | Topics
Marketing To Marketers...You Won't Make it Unless.....Views: 260
Nov 25, 2006 2:16 am re: Marketing To Marketers...You Won't Make it Unless.....

Kurt Schweitzer

The number one marketing company is, arguably, Procter & Gamble.

The reason why they are so successful is that it's never about P&G, it's always about the customer. They have over 100 different brands (including the aforementioned Charmin), each tailored to a specific market.

What do you know about P&G? Do you know how many brands and products they offer? Do you know how many employees they have? Do you know anything about their corporate values? Do you even know what their logo looks like? (Their logo is a moon-and-stars design that has been considered satanic by some.)

Sure, you can find out a lot of these things by going to their website (if you can find it!) (it's at http://www.pg.com) but most consumers won't bother looking. Why? Because their marketing focuses on THE CUSTOMER.

So when you're developing your website, follow P&G's lead. Focus on the customer. You don't want your website saying "I'm this" or "I can do that" unless it's part of a sentence saying "Here's how I can help YOU." Focus on the customer's needs and wants. Put the customer first.

Kurt Schweitzer

Private Reply to Kurt Schweitzer (new win)

Ryze Admin - Support   |   About Ryze

Ryze Android preview app

Testing Gets Real: blog on A/B testing, building businesses with feedback loops, by Adrian Scott

© Ryze Limited. Ryze is a trademark of Ryze Limited.  Terms of Service, including the Privacy Policy