Kurt,

Why mail? Because out here in California gasoline is expensive. We are not talking about 50 companies that all reside in the same building or even in the same block. We are talking about a sizeable rural area. Hand delivering all 50 invitations would take a considerable amount of time. And yes, time is money - outgoing money. The idea here is to create anticipation for the take-out chicken BEFORE it is even available. That is why I plan to call each business and tell them to be on the lookout for the special invitation. I also plan to follow-up after the invitation is delivered (via mail) to see if it was in fact posted.

You make a good point that some businesses may have a policy against such invitations being posted. In that case, it might be a good idea for me to include a little Post-It not stating that if company policy forbids the posting of invitations, please call XXXX and the invitation will be picked up.

From my perspective, this invitation is exclusive. Not just anyone is going to be sent this invitation. However, if some of the folks being sent the invitation do not want to be bothered with it, I should be willing to take it off their hands and give it someone who will appreicate it.

Fifty, sturdy, laminated, color cardboard invitations mailed in large gold leaf invitationmay not sound like much. But, if major businesses display the same attractive message to their employees and patrons for three months, I believe some amazing marketing can be accomplished.

Please keep in mind this is just one phase of a marketing campaign. There will be ads and citizen journalism articles in local newspapers and magazines, plus an online lens.

Lamar Morgan
CDMM
1-877-238-2280
Power Networking - http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=18

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