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Question on Making Direct-Mail Campaigns Worth The EffortViews: 302
Dec 07, 2006 5:18 pm re: re: re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort

Lamar Morgan 954-603-7901


You make a good point. Why promote chicken take-out dinners before you have them? Well, we are dealing with a small town that only has two major community events a year. One of them is in June, the other was last Saturday. It cost the convenience store all of $10 to be a vendor in this annual event. While people may trash the coupon they received between now and the time the chicken arrives later this month, it is hoped they will not forget about the chicken take-out between now and then. My display was outside the front door. Everyone coming into the building had to go past me and my tri-fold table display. I had Pocket Pal day planners and 2007 convenience store calendars to give away. I even had a brass raffle drum for conducting a free raffle. While the main focus of my presence was to promote the upcoming take-out chicken dinners, even more important was to promote the convenience store overall. By the way, the convenience store was located right across the street.

Lamar Morgan
Power Networking - http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=18

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