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Question on Making Direct-Mail Campaigns Worth The EffortViews: 279
Dec 08, 2006 12:43 am re: re: re: re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort

Kurt Schweitzer

Why are you conducting a B2B marketing campaign to sell a retail (B2C) product? Don't you think you'd be more effective with an ad on you local radio station, or in the local paper?

I know that traditional advertising seems rather dull, but when it comes to reaching lots of local people it can be pretty cost effective! If a $300 ad campaign sells $3,000 worth of chicken, isn't it worth it?

Kurt Schweitzer

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