| |
Un-Marketing
| [This Network is not currently active and cannot accept new posts] | | Topics |
|
| |
Dec 08, 2006 12:43 am |
|
re: re: re: re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort |
Kurt Schweitzer
| |
Lamar,
Why are you conducting a B2B marketing campaign to sell a retail (B2C) product? Don't you think you'd be more effective with an ad on you local radio station, or in the local paper?
I know that traditional advertising seems rather dull, but when it comes to reaching lots of local people it can be pretty cost effective! If a $300 ad campaign sells $3,000 worth of chicken, isn't it worth it?
Kurt SchweitzerPrivate Reply to Kurt Schweitzer (new win) |
|
| |
|