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Question on Making Direct-Mail Campaigns Worth The EffortViews: 296
Dec 08, 2006 5:46 am re: re: re: re: re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort

Lamar Morgan 954-603-7901


There will be display ads with chicken coupons in the local papers and magazines. There will also be newspaper articles in the paper about the convenience store when the ads run. Therefore, you will have the added reinforcement. There is no local radio station in Middletown, CA. That is why there is no radio advertising.

While the ads in the newspaper and magazines have the potential to reach a lot of people, it is a "here today/gone tomorrow" deal. However, if the businesses end up posting the chicken display ad invitation as requested in public view, it could last the length of the campaign - three months. Think of it like a billboard on the highway that you see every time you travel back and forth to work. Only, here in my scenario, you are not on the highway, you are in an office or store. In fact, you might go into 50 different stores over a three-month period of time. And, at each store you visit, there is that invitation reminding you to taste "the world's best chicken."

Lamar Morgan
Power Networking - http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=18

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