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Un-Marketing
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| Dec 10, 2006 4:34 pm |
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re: re: re: re: re: re: re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort |
| Althea Garner
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Lamar ~ I feel the need to hop in here as I do believe that aside from you, I am the only person here who has actually been to Middletown and met some of the merchants.
A couple of things just don't add up.....
Accepted, that when you speak of 'Middletown' and 'rural area' and the cost of gas, we are not talking about an overly large area. One tank of gas would surely do the trick in having you personally deliver and speak to targetted invitees. Surely the cost of your time in generating color card stock invites, then laminating them, placing them in (and the cost of) 'gold leaf' envelopes and finally mailing them, is equivalent to one tank of gas?
Another thing that doesn't add up: The chicken campaign is being done by the ONLY gas station in Middletown, right? Doesn't everyone who has a vehicle, gas up at the ONLY gas station? Seems like everyone you would be reaching, actually goes to the source! Why then would you want to go AWAY from the source, thereby incurring more costs for a limited budget owner?
Pretty much, Middletown and surrounding area (Lake County) is small enough that most people know each other anyway. Would one billboard near the ONLY gas station or at the entry points of the town, have reached everyone?
Also, with the money that the owner is putting into this campaign, why didn't he just hold a Grand Opening and give away samples?
I am very confused.
:)
ALTHEA GARNER (Star Real Estate)
Realtor
http://www.altheagarner.com
http://www.OCstaarz.com
Search over 38,000 homes at my web site: http://www.OCSTAARZ.COM
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Private Reply to Althea Garner (new win) |
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