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Un-Marketing
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| Jan 02, 2007 6:34 pm |
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re: re: re: Marketing To Marketers...You Won't Make it Unless..... |
| Katie Bourland
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Interesting thread.
I think that most people don't realize is that the internet is the ultimate direct response medium. Your purpose and the only purpose in your initial advertising should be to make a contact by gathering the name, e-mail address and phone number. This is especially true if you are using hit exchanges or safelists to generate your leads. The purpose of these advertising vehicles is to get someone to open the door so that you can build a relationship with them...i.e generate a lead.
Once you have the lead you use your systems to provide follow through via your autoresponders, personal communications and phone calls where appropriate. Most importantly you need a system that works cohesively to build that relationship and trust over time. It's the integrity of the follow up system that makes the sale.
On a personal level, I've learned not to belive what is on websites. I make my decisions based on how quickly someone responds to me, if the answers they provide make sense and if it good economic deision in both time and money expenditures.
I could go on with this topic forever, good thread.
Katie Bourland Private Reply to Katie Bourland (new win) |
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