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Un-Marketing
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| Jan 02, 2007 9:47 pm |
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re: re: re: re: Marketing To Marketers...You Won't Make it Unless..... |
Paul Strauss
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Katie is exactly right. Don't try to "but" her post- I'm telling you. I've tested everything else, and it's ineffective. The purpose of all web marketing is to ultimately build a highly motivated list of buyers of your product or service, or a product or service with which you are affiliated.
I've told my former, and reluctant web designer this over and over again. He gave me all the myriad reasons why I should have a fancy flash intro etc and designed a really slick looking site which I declined to go with. I told him, "How about this: I'll put you on pay for performance and then you can decide if you'd like to feel really good about your artwork, or eat." and I ultimately fired him.
A 70,000 + subscriber list later I'm not entirely dissatisfied with my decision.
I'm always trying to explain this to my cohorts in every business (yes your business, too) that if you build a big enough list, it really doesn't matter what you're selling. It's a numbers game. It could be liver-flavored toothpaste to a target market of Parents of toddlers- and if you have compelling marketing you'll get orders. If you have enough people on the list- a big enough herd of loyal, hyper-responsive buyers- you'll sell lots of liver flavored toothpaste for their little crumb crunchers. I guarantee it.Private Reply to Paul Strauss (new win) |
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