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Un-Marketing
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| Jan 08, 2007 6:30 pm |
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re: W-Fi-TV vs. Cable |
Angelo Cerase
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I don't think that tv over the internet will replace regular tv, the same way that tv did not replace radio, and radio did not replace newspapers.
Rather it is just another way to reach a potential audience. Decades ago, the only way to watch the news was at 6pm on one of the few major networks. Elvis Presley (Happy Birthday Elvis!) used to have 3 tvs side-by-side so he could watch the news on all three US networks at the same time, because he heard the US president used to do the same.
Then stations like CNN came along with news 24 hours a day. 15 years ago CNN was your only option, but now there are so many 'CNN-style' stations that I've lost count.
With lower distribution costs for 'alternative' ways to reach your audience decreasing, choices for consumers are growing.
FOX News already spends $$$ on producing video. It doesn't cost them that much more to get an intern to take that video and post it on YouTube. It may not turn a profit directly, however it does increase brand recognition to a new audience.
One "station" that would not have been possible even 5 years ago is this one (forgot the name) that caters to bicycle racing enthusiasts. Where it's not feasible for a regular tv station to broadcast a bicycle race (other than the Tour de France) on tv for the small number of viewers that it would get, one company broadcasts numerous races live year round for the hardcore fans that are more than happy to pay the subscription fee. It's a win-win situation for all - fans get to watch a race they otherwise would not have been able to, the company providing the service makes money, and the race organizers get paid AND get increased exposure to their race.
Fortunately the link between your TV and your computer will finally be bridged soon. Check out whatever Apple releases tomorrow at Mac Expo to see what the future of the computer-to-TV will be. Fortunately Apple has seen the light and whatever multimedia device they create should be available for both Windows and Mac users, just like the iPod.
AngeloPrivate Reply to Angelo Cerase (new win) |
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