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Marketing To Marketers...You Won't Make it Unless.....

Jan 11, 2007 8:09 pm

re: re: Marketing To Marketers...You Won't Make it Unless.....

Paul Strauss

Andy Barnes,

I agree with you that marketing (in fact business) is all about people. It's about all the things you mentioned- building the brand, positioning, relationships and so on.

However, in the end the business purpose of the time, money, effort is to sell your product or service-- or as Peter Drucker put it, "The purpose of marketing is to make sales superfluous".

FWIW, I think we're both saying the same things; but I wanted to clarify that I don't disagree with your comments, and I wanted to put my own remarks in context.

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