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Un-Marketing [This Network is not currently active and cannot accept new posts] | | Topics
Marketing To Marketers...You Won't Make it Unless.....Views: 261
Jan 11, 2007 8:09 pm re: re: Marketing To Marketers...You Won't Make it Unless.....

Paul Strauss
Andy Barnes,

I agree with you that marketing (in fact business) is all about people. It's about all the things you mentioned- building the brand, positioning, relationships and so on.

However, in the end the business purpose of the time, money, effort is to sell your product or service-- or as Peter Drucker put it, "The purpose of marketing is to make sales superfluous".

FWIW, I think we're both saying the same things; but I wanted to clarify that I don't disagree with your comments, and I wanted to put my own remarks in context.

Private Reply to Paul Strauss (new win)





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