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Your most profitable marketing efforts?Views: 256
Mar 09, 2007 7:04 pm re: Your most profitable marketing efforts?

Deepak Morris
My most profitable marketing strategy is "Walk, Talk, Show and Tell".

I'll admit, it's not something I came up with. I saw it on TV, in fact. But it works.

Go to the customer.

This may mean telecalls, advertising, whatever gets ME to the customer, not the other way around.

Shyness may be a desired quality in a bride but outside of that, it's of no practical use.

I TALK about what I do to whoever I meet, wherever I meet them.

People need evidence. It reassures them. I have a body of evidence that I can produce, no matter what my target audience. It's easy. If a website developer needs an article writer, I have an article. If a publisher needs an author, I have an article. Single outputs can have multiple uses.

I used the word because it falls easier on the ear, what with Show & Tell being so common.

The fact is, I don't tell, I yell.

I'm not afraid to make a mistake. I just bull in. It's worked for me. May not work for you. But you did ask for individual profitable marketing efforts.


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