|
|  |
|
Un-Marketing
| [This Network is not currently active and cannot accept new posts] | | Topics |
|
|
| |
| Mar 09, 2007 7:04 pm |
|
re: Your most profitable marketing efforts? |
Deepak Morris
| |
My most profitable marketing strategy is "Walk, Talk, Show and Tell".
I'll admit, it's not something I came up with. I saw it on TV, in fact. But it works.
Walk:
Go to the customer.
This may mean telecalls, advertising, whatever gets ME to the customer, not the other way around.
Talk:
Shyness may be a desired quality in a bride but outside of that, it's of no practical use.
I TALK about what I do to whoever I meet, wherever I meet them.
Show:
People need evidence. It reassures them. I have a body of evidence that I can produce, no matter what my target audience. It's easy. If a website developer needs an article writer, I have an article. If a publisher needs an author, I have an article. Single outputs can have multiple uses.
Tell:
I used the word because it falls easier on the ear, what with Show & Tell being so common.
The fact is, I don't tell, I yell.
I'm not afraid to make a mistake. I just bull in. It's worked for me. May not work for you. But you did ask for individual profitable marketing efforts.
DeepakPrivate Reply to Deepak Morris (new win) |
|
| |
|
