Here is the advice I gave to Betty in another thread, and it will work for your business as well. These strategies don't cost anything to apply, so learn how to use them and apply them to your business.
My most profitable marketing efforts have come from clearly identifying my target market and then using online marketing techniques to drive this target market to my web site. Here are some techniques I recommend using:
- Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.
- Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.
- Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
- Newsletter Publishing. Keep in touch with your clients and potential clients by sending out a newsletter on a regular basis. Every time you send out a newsletter, don't forget to invite the subscribers to visit your web site.
There are more techniques that I recommend using, and I discuss them in detail in my free special report, Top Strategies To Get More Clients Online.
FREE Special Report, Top Strategies To Get More Clients Online
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