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Un-Marketing
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| May 27, 2007 4:10 pm |
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The Real Definition of Search Engine Marketing |
Nick Roy
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It never ceases to amaze me at the number of people that continue to think that seo and search engine marketing are two completely different animals, when in fact, SEO is really a part of search engine marketing, or SEM. These types of people are considered naive at best. To better help you explain this, take a piece of paper and draw three circles in a triangular pattern. Have one circle at the top, and two circles at the bottom. In the top circle, write in SEM. In the bottom two circles, write in SEO and PPC respectively. What this simple diagram shows is that search engine marketing consists of two categories: search engine optimization and pay-per-click advertising. Search engine optimization, or SEO, is the free, organic links, while Pay-per-click are the paid links. We all know that Google is discounting paid links, so being ranked in the organic search results as much more value than pay-per-click. Private Reply to Nick Roy (new win) |
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