Carol,

According to the book on netweaving, the idea is to put the Golden Rule into practice in a business way. The idea that your willing to promote someone else first will at some point benefit you. With that in mind, do you see coop advertising as a possible extension of this idea?

Take a small group of business people. Have each business person agree to place a display ad in the center of a newspaper. Now understand, no one small business could afford to place an an ad the full size of the centerfold. But, enough businesses could each place a small display ad and effective OWN that centerfold. Now, if they were also given the clout to determine what the anchor article would be, this would be quite a remarkable achievement. Well, that is exactly what a small group of businesses people are hoping to achieve out here in Northern California.

I hope they will be successful.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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