Brad,

You are the president of SmartLeads USA. Why is it that some direct-mail marketing fails while other efforts succeed?

Permit me to give you a real-life example. I live in a gated bedroom community. The majority of the folks who live here work outside the county because that is where the jobs are that enable them to afford the real estate here. However, because they work outside the county and spend both the majority of their money and time where they work as opposed to where they live, this hurts many of the local merchants. We have businesses coming and going around here all the time.

In fact, the area has been trying to get a town hall started for 26 years! You see weekly front-page articles in the local weekly newspaper about the town hall activities. But, does the attendance at the meetings increase due to the constant front-page exposure? No. Even direct-mail flyers and a canvas banner in the center of town do not seem to matter.

Can a direct-mail campaign change the mindset of a community? If it can, what specifically needs to be done? How do you make the people who live in an area start caring about its future? I know this may sound a bit odd, but that is the way things are where I live. Folks do not seem to care about the community where they live. It's really amazing to me. Why bother to spend money to advertise to folks who history demonstrates just don't care?

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

Private Reply to Lamar Morgan 954-603-7901 (new win)