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Your most profitable marketing efforts?Views: 225
Oct 07, 2007 10:17 am re: re: Your most profitable marketing efforts?

Kurt Schweitzer
'Tis the seasonal business season. A week ago the ads started appearing for Halloween businesses - a costume/decoration store, a couple of "scare" businesses, a "haunted hayride", etc.

All of these businesses cease on November 1.

The approach they're all taking is a media blitz - TV, radio, and print ads every day for a month.

They will all have thousands of customers, and then shut down immediately after Halloween. The hayride is the only "real" business (it's put on by a local orchard), the rest rent locations for only a couple months.

They sound a lot like Lamar's mixer - an event with no long-term impact.

Is the marketing approach used to promote events the same as you should use to develop a long-term business?

Kurt Schweitzer
Urban Village Scooters

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