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Un-Marketing
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| Nov 20, 2007 8:52 pm |
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re: re: re: What is your best marketing tip? |
Kurt Schweitzer
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Media:
* Alternative newspapers - target younger, urban readers.
* Placemat advertising - target depends on restaurant.
* Yellow pages - targets motivated buyers. Category is key.
* Radio - target depends on station.
* Pizza inserts - who orders pizza for delivery? Experimental.
* Billboards - target depends on location of billboard.
* Movie advertising - target young adults with disposable income.
* PPC web ads - target depends on site hosting ad.
* Video ads in bars - target young adults with disposable income.
* Craig's list - target motivated bargain seekers.
* Ebay - target motivated bargain seekers.
* Direct mail - target current/recent customers.
* TV - basically untargeted, establishes "legitimacy".
* Trade shows - target depends on show.
* Club involvement/sponsorship - target current users of products.
* On-vehicle ads - untargeted, builds brand awareness.
This is all the media I'm currently using (or planning to use in the next six months) that I can think of off the top of my head. Until I started writing it down I hadn't really considered how BIG a list this is.
Some of these items are long term investments (i.e. Yellow Pages) while others can be spur-of-the-moment impulses (i.e. Craig's list). The long term items have to be geared towards brand building, while the shorter, quicker ones should target specific events (sales).
They all need to tie into your shop or website. For example, the PPC ads should have specific landing pages on your website to both track usage and provide a specific offer. As an example, one of my landing pages is at http://urbanvillagescooters.com/take-ten-off. You'll see it presents an offer and gives a specific discount code to use on the website. The discount code allows me to track not only the number of people who come into my website via that landing page, but also the number who then go on to make a purchase.Private Reply to Kurt Schweitzer (new win) |
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