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Un-Marketing
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| Nov 21, 2007 5:42 pm |
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re: re: re: re: re: What is your best marketing tip? |
Kurt Schweitzer
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Lamar,
The local business association is currently running a co-op ad in one of the alternative newspapers (a weekly). The co-op ad runs twice a month, and is SUPPOSED to be a full page. (People have been dropping out, so we're down to about 3/4 page.) The cost is around $200 per month per business (initially 12 businesses, now down to 8), and this gives us full color ads. I change my portion roughly once a month.
As for the placemat, a guy stopped by the shop last month selling space on the placemat - that's his business! For a run of 15,000 placemats my cost was $150 for one of the 16 spots. I expect those ads to last most of next year.
By the way, I do nearly all my own ad creation, so I have originals of most everything. Once I've created an ad I find it's MUCH simpler to edit and reuse than to create a whole new one.
Kurt Schweitzer
Urban Village Scooters
Private Reply to Kurt Schweitzer (new win) |
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