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Un-Marketing
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| Nov 27, 2007 8:21 am |
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How do I NOT be a 'Time Waster?' (AKA: Giving my emails a chance to survive) |
Dave Charbonneau
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Subject: How do I NOT be a 'Time Waster?'
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Ours is a newer company and since the first day, 100% of our paying clients have come from referrals.
As such, we're looking to approach 'Business Promotion' specialists (e.g. PR, radio/print, marketing, consulting) in our becoming an active resource to them.
Here's the skinny: I know when I open an email or letter, in my mind it starts out as junkmail from the begining; guilty before proven innocent.
How do you suggest I approach other professionals without appearing to be the 'used car salesman' - thus wasting their time and mine?
What would YOU want to see in a potential partnership? What makes you stand up and pay attention to a solicitation? When you open an email, answer a call, or open a letter, what comes across to you as something of value?
Thanks for your input.
--DavePrivate Reply to Dave Charbonneau (new win) |
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