Lamar Morgan 954-603-7901
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Kurt,
I am trying to get the picture here. People sit down at the table in the restaurant to eat. The placemat is there. They finish their meal and get up and leave. The placemat is still on the table. Correct? There is no reason to take the placemat from the table. While I am not opposed to your having your street address and phone number on the placemat, if people do not take the placemat with them (which I think would be quite unusual), why should they remember your ad? Didn't you say there were 16 ads on the placemat? What is it about this advertising venue that makes it work for you? How are you going about measuring its success - even though it only represents an expense of $150 to you? The reason I suggested a landing page link within your ad on the placemat was simply a means to possibly measure the effectiveness of the placemat as an advertising tool. 800 phone numbers are also good marketing measuring devices, but I doubt that would be appropriate under the circumstances.
Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
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