Dave,

It sounds to me like outsourcing may be your best bet in spreading your business message. If your time is too valuable to spent it searching for customers as opposed to servicing them, why not outsource? Let someone else make the cold calls and mail the prospecting letters.

It's important that you have some kind of marketing strategy. You know who you want to target with your marketing message and how to contact them. As they say, "plan your work and work your plan."

I would not hesitate to use Web 2.0 resources in this regard - such as Talkshoe.com (interactive podcasting), Orb.com (online broadcasting), Jott.com (voicemail/email transcription), PRWeb.com (online press release service) and GetLocalNews.com (online citizen journalism service).

Good luck.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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