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Un-Marketing
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| Nov 28, 2007 9:26 am |
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re: How do I NOT be a 'Time Waster?' (AKA: Giving my emails a chance to survive) |
Dave Charbonneau
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Joni,
Thanks for your input. I'm reading a book right now called Made To Stick. They talk about how we, the marketer, can have "The Curse of Knowledge," where we're saying what we know is right and true to what we know, it's greek to those not in the know (Say THAT 10 times fast).
While there are disagreements over long-form vs. short-form web pages, I agree with you that the uniqueness of the product requires describing the product much earlier in the page (like, first). I think what I attempted to do was get the benefits up there first, which may be wise for other products. I've taken your advice and made a brief change: Tell 'em what it is, then tell 'em what's there. I've still got the benefit-teasers at the top of the site, but then I go into basic product. It still may not be clear as you and I would like, but it's better.
Thanks for the valuable input. It means a lot. Thanks for ordering the workbook. Please let me know of your experience there, as well. You rock!
--Dave Charbonneau
www.InterviewsWithProsperity.com
Private Reply to Dave Charbonneau (new win) |
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