Kurt,

I just recently convinced the county newspaper to do the PDF thing. So far as I know, the newspaper has never had a request like mine before. What usually happens is the newspaper simply creates the ad and keeps it on file for repeat use. The newspaper really isn't all that interested in how well your ad works. They are only interested in your paying for the space. The newspaper is not working as an ad agency. It is simply interested in filling the advertising space with advertising. They will, however, create the ad that fills the space. You, of course, are going to pay extra for that.

Honestly, I was amazed that the newspaper was willing to send me a copy of the assembled ad after it had run as a PDF. But, they said it was not a problem and not an extra expense. So, I am definitely looking forward to that happening. The real challenge for me is to convince others that this idea is worth doing. Even though the individual cost for a business card-size-ad is cut by 50% when included on this signature page, convincing more than a dozen people to participate in it is no doubt going to be an uphill battle.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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