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Un-Marketing
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| Dec 28, 2007 11:46 pm |
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re: Seeking Feedback on Splash Pages for WiFi Hot Spots |
Angelo Cerase
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While I don't advertise on WiFi flash pages, I would still like to comment.
First off, I think selling advertising on WiFi flash pages would make a lot of money... for the person selling the advertising that is!
As a stand-alone ad, I think it would flop. Think of how many ads you see on a computer screen each day. Now think of how many you actually remember.
Mind you, if the ad was targeted to users of the WiFi spot AND was something that compelled me to want to click on their webpage for more info, then maybe you'll get some clicks.
Or if it was part of a much MUCH larger ad campaign targeted to "get the brand out" or "improve brand image" or something, then sure, maybe it may help, along with posters in the WiFi hotspot, the billboard across the street, the TV commercials during prime time tv, the radio ad during rush hour, etc etc. People might then pause and think when they see the flashpage and say "Hey, that's the 10th time today I saw the new Chevy Malibu, that's a good looking car, maybe I'll click here for more pics/info."
Or if it was something new regarding the community, such as an upcoming festival in your town. But, like the above example, that would be alongside posters in the Wifi spot and across town, on the radio during rushhour, etc etc.
So, either get REALLY REALLY REALLY target ads, or hook up with some billboard advertising company so they can sell this "mini-billboard" along with their regular billboard advertisements. Or perhaps hookup with some PR company that has clients with deep pockets who need to increase "brand awareness".
Personally, I think it would be a great idea for the seller of the ads and the Wifi host. You just need to find clients with more money than they know what to do with.
Personally, I wouldn't advertise this way, because I wouldn't buy anything just because I saw it on a flashpage.
Private Reply to Angelo Cerase (new win) |
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