I say it is not online vs. the phone. It's both. In fact, what works best is to take your marketing tools and attempt to synergistically link them. One person can do only so much. But, one person-to-three-people, three people-to-nine and on and on. Within just 14 days, you can reach 4,872,696 people (mathematically speaking) with a message.

Look at what happened in national politics recently. Mike Huckabee was outspent by Mitt Romney, 12 to 1. Yet, Huckabee beat Romney by a sizable margin in Iowa. How could that happen when Romney has so much more money? The news media does not hesitate to point out that Romney has more money than all the other candidates on the Republican side combined. Yet, a little known former governor of Arkansas, a former Baptist preacher, beats him. Then, a black Senator with only three years in Congress comes along and whips Hillary Clinton. How can this happen?

It happened because Obama and Huckabee have something that Romney and Clinton do not? They have an ability to connect with people. That is to say, instill trust and even inspire them. I believe the same is true in business relationships. You need to instill trust and also be a source of encouragement. Does it matter if you do it in person, over the phone, through the mail or online? No. What matters is that you do it, period. If you can manage to do it in a synergistic fashion, you are likely to reap success at a much faster pace.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
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