Ever thought of creating a buzz for fundraising with OPD (Other People's Money)? Well, that is what happened on Father's Day Weekend in Middletown, CA for its annual festival, "Middletown Days." It was one of the most successful festivals in some time - thanks in part to creative advertising. A centerfold spread was created in a county-wide newspaper using an article that was actually written for a completely different publication. Display ads paid for and promoting local business that were not even involved in the festival were that centerfold spread.

What's amazing is that every vendor at the festival - and none even were among the advertisers in the centerfold spread - benefited. All the businesses placing display ads in the centerfold benefited - even the restaurant competing with the festival in the neighboring town did banner business that weekend.

What did it all this attention cost the nonprofit organization which put on the festival and stood to reap the largest benefit? Nothing.

If you are interested in ideas which can put OPM successfully to work for your nonprofit organization, contact CDMM at 707-709-8605. At CDMM, making marketing magic happen is something we enjoy doing.

Private Reply to Lamar Morgan 954-603-7901 (new win)