The concept of mutual collaboration is nothing new. But, the way it is being executed online is very encouraging, literally. And, it is somewhat paradoxical. People are learning to build an audience of followers by first willingly becoming a part of someone else's audience. That is what is happening with Twitter.com. You sign up and the first thing you are asked to do is "follow" someone else.

There are a lot of third-party applications that have been built around the Twitter app. One of the most amazing to me is Twitwall. This enables you to attach photos, videos, news of events, etc. to Twitter-type messages that are posted to a virtual wall. Pretty clever. Want to see an example? Click here.

How's that for a clever way to spread your business message? But, that is not all. It's not just what you do for your own business, but what you can do for others as well. Why simply try to push your own agenda, when you can just as easily push the agenda of others who may in turn do the same for you? The idea is that good things happen to those who help MAKE good things happen. So, the idea here in the world of netweaving is not just to help someone other than yourself, but to help that other person...first!

It is interesting that this actually happened to me today. Lindy Asimus, who is a well-known Ryzer spoke with me today at length on a Skype call. Thanks to her I learned about the Twitwall application. She has in fact helped me numerous times. I have in turn brought folks into her beautiful Ning network, TeamCircle. If you want to be a part of a very attractive and nurturing network, I highly recommend TeamCircle. And, this evening, I am thrilled to report that Lindy has now joined Clusters. I hope you will make her feel welcome here. Although Lindy calls Australia home, she often travels to California. So, she is no stranger to the United States.

Lamar Morgan
Network Moderator

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